The irony could not be more profound. Today marks 12 years since the first release of Mistpark, the very first protocol and brand agnostic decentralised social network. "A message is a message. What software or protocol you use is irrelevant."
Meanwhile, Mastodon announces they are teaming up with a design organisation to improve the branding of their flagship website. What's notable is this branding isn't being developed for the open source project - only for the flagship website so that it can further consolidate and grow.
Meanwhile, the repository known only by the place-holder name of (streams) issues its first official release; and which is the direct descendant of Mistpark. It abolishes brands and branding in personal communications. There is no flagship website. There is no brand or project. There is no launch party or list of features with videos and professionally produced graphics. In fact there is only this post.